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Brier Patch Brand
Project type
Holistic Branding
Date
May 2025
Location
Oceanside, CA
Status
In Progress
Brier Patch's branding draws its inspiration from the timeless tale of Brer Fox, Brer Rabbit, and the briar patch, evoking a sense of nostalgia and whimsy.
The brand’s colors reflect the soft, earthy tones of nature, complemented by warm, inviting hues that mirror the natural world.
Brier Patch’s design influences are steeped in the charm of vintage children's book illustrations, beloved storybook characters, and the organic beauty of the natural world. By blending these vintage, organic, and classic illustrative elements with nostalgic undertones, we craft a visual language that feels both comforting and refreshing.
This aesthetic embraces the gentle allure of woodland animals, delicate watercolors, and the intricate beauty of floral and botanical illustrations. It invites an enchanting storybook quality, where every detail is thoughtfully chosen to conjure warmth, familiarity, and a sense of timeless wonder